Techweek Day 2: How to Turn Tweets Into $$$
Originally published on 6/28/2013Some key points from the panelists (Natalia Oberti Noguera, Rick Murray, Justyn Howard and Brad Burke
People don’t relate to companies, they relate to people.
If you have a company account, also have a personal account.
Some companies are using Twitter as a primary customer interface.
Don’t chase or place too much importance on a single negative tweet.
Having a 5-minute response time is one thing, but having a good response is better.
Don’t just respond with a link, taking extra time to answer a question will create a better interaction.
Storytelling is compelling (more compelling perhaps that retweet to win a prize).
Storify is a great tool.
The Advanced Search in Twitter is a nice tool too.
Natalia Oberti Noguera’s primary advice: Be Helpful