This was an interview session with Dick Glover, President & CEO, Funny or Die, which launched 6 years ago. User generated content was the future. It started with a question. Why is there not a ‘Hot or Not?’ for YouTube?
Instead of following a Hollywood model, they did a Silicon Valley model. They made Will Farrell and Adam McKay an equity partner in the business. They didn’t get money unless the company was successful.
There was no budget. Go find friends and cameras, and do stuff. This led to the creation of “The Landlord”.
After that viral success, there were other videos, shortly followed by the 2008 market crash and then the emergence of social. They focused on combining A-list talent with social media. Though anyone can contribute videos, most of their popular content features professional talent.
Throughout the past year, I have been keeping a running list of cool local Chicago tech events and sharing it with friends and the people at work. I’ve decided to make it into a thing and put it out there. So I present to you… chicagotechevents.com
I managed to have some fun building it too. It was my first time using Twig templates, and really liked it. I expect I’m going to be using that on a lot of things in the future. Also, I am trying out a couple AWS products. I built the backend on DynamoDB because why not. I made a simple admin page for adding the events to DynamoDB. Every day, a CRON job runs that goes through the events and makes a JSON file with all the data, and puts it onto S3. When you go to chicagotechevents.com, it is loading that JSON file and smushing it together with a Twig template. Nice and simple.
I am also using Amazon SES for the first time for sending out the email newsletter, because the price was right and integration was easy (so far).